August 2018

INTERACTIVE WAY TO MAKE CONSUMERS ‘EXPERIENCE’ MORE WITH AR

Video may be considered the number one content consumption right now. As stated in HubSpot’s State of Inbound 2017 report, YouTube and Facebook videos are the most popular distribution channel.  We are overwhelmed by the category variety and billions of titles.

And then, what else? Are there any new and innovating ways to keep consumers engaged? How to make the consumers can experience with the products or brands even without “interacting”, physically.

The trend we are seeing more and more is the Augmented Reality (AR), as the Pokemon Go’s hype on 2016. People are more familiar with the AR Technology, AR now almost become everyday consumption. But what else we can do with AR Technology rather than gamification? What can we implement into how we market products or brands?

The use of AR Technology, especially on mobile devices provides an engaging way for marketers to reach their consumers, and It’s very interactive.

Mark Zuckerberg stated, “The phone is probably going to be the mainstream consumer platform [where] a lot of these AR features become mainstream, rather than a glasses form factor that people will wear on their face”. source: TechCrunch

What is the realization? How can we use AR not only for gimmickry? For example, AR on Pokemon Go is just an additional feature, the users can still play the game even without using the AR, but it created hype when they first announced that they can interact with the Pokemon “as if” they are with us in the real worlds.

As Marketing Tool, Balvia Property, Malaysia

Together with Balvia Property, Malaysia, we created a marketing tool that can be shown to the client just by using a single image and an app. The challenge they were facing to provide a clearer product knowledge and experience, The marketing team needs to have a tool that will allow them to show the unit models in different angles anytime, anywhere. Giving them the flexibility to introduce the unit without the need to visit their marketing office / show units every time.

The apps will show an augmented reality experience where there will be a 3D model of the house popping up on top of their brochures or even print ad. Not only that, a new module has been developed to accommodate the need for people to enjoy the interior of the house. Responding to this matter, the user simply taps the screen on top of the 3D house model, and it will instantly bring you to go inside the house, making your device as your ‘eyes’ to see the interiors all around 360 degrees including the different floors and rooms.

The Future of AR

The projection for AR revenue by 2020 is outweighed VR already as shown in the table below:

The forecast for AR revenue is increasing year by year, and it shows really big potential for travel, retail, games, real estate, and entertainment industry. So what project you are expecting next by using AR Technology?