August 2018


Video may be considered the number one content consumption right now. As stated in HubSpot’s State of Inbound 2017 report, YouTube and Facebook videos are the most popular distribution channel.  We are overwhelmed by the category variety and billions of titles.

And then, what else? Are there any new and innovating ways to keep consumers engaged? How to make the consumers can experience with the products or brands even without “interacting”, physically.

The trend we are seeing more and more is the Augmented Reality (AR), as the Pokemon Go’s hype on 2016. People are more familiar with the AR Technology, AR now almost become everyday consumption. But what else we can do with AR Technology rather than gamification? What can we implement into how we market products or brands?

The use of AR Technology, especially on mobile devices provides an engaging way for marketers to reach their consumers, and It’s very interactive.

Mark Zuckerberg stated, “The phone is probably going to be the mainstream consumer platform [where] a lot of these AR features become mainstream, rather than a glasses form factor that people will wear on their face”. source: TechCrunch

What is the realization? How can we use AR not only for gimmickry? For example, AR on Pokemon Go is just an additional feature, the users can still play the game even without using the AR, but it created hype when they first announced that they can interact with the Pokemon “as if” they are with us in the real worlds.

As Marketing Tool, Balvia Property, Malaysia

Together with Balvia Property, Malaysia, we created a marketing tool that can be shown to the client just by using a single image and an app. The challenge they were facing to provide a clearer product knowledge and experience, The marketing team needs to have a tool that will allow them to show the unit models in different angles anytime, anywhere. Giving them the flexibility to introduce the unit without the need to visit their marketing office / show units every time.

The apps will show an augmented reality experience where there will be a 3D model of the house popping up on top of their brochures or even print ad. Not only that, a new module has been developed to accommodate the need for people to enjoy the interior of the house. Responding to this matter, the user simply taps the screen on top of the 3D house model, and it will instantly bring you to go inside the house, making your device as your ‘eyes’ to see the interiors all around 360 degrees including the different floors and rooms.

The Future of AR

The projection for AR revenue by 2020 is outweighed VR already as shown in the table below:

The forecast for AR revenue is increasing year by year, and it shows really big potential for travel, retail, games, real estate, and entertainment industry. So what project you are expecting next by using AR Technology?

August 2018



Looking at such a strong user participations towards the ‘Dunia Main Tini Wini Biti’ Augmented Reality coins application since 2017 and how it helps increasing brand awareness and loyalty, Tini Wini Biti (Konimex Group) has decided to improve the application and add new series of coins based on their new brand ambassadors – Naura and Neona. There are in total of 8 new coins consisting of 4 Naura coins and 4 Neona coins. During the launching event, Tini Wini Biti also invited fans and customers to enjoy the performance by both Naura and Neona.

Now, get all coins by buying Tini Wini Biti biscuit to experience the power of Naura and Neona.

Dunia Main Tini Wini Biti is now available for download at Google Playstore.

March 2018


WIR group Overseas Business Development Director Yasha Chatab was in Malta in early March to deliver a keynote speech in “Mediterranean BLUE”, a Mediterranean Tourism Foundation annual forum. In the speech, Yasha talks about Destination Branding and how destinations must think about the now and the future, even though they are rich in historical content and artifacts. Today’s game is about relevance and context, and whatever we do must have them.

Other keynote speeches were done by top industry experts from the Mediterranean, as well as an exciting highlight that came from the King of the Ashante kingdom in Ghana.

In the same event, Yasha also delivered a presentation in the Technology in Hospitality masterclass, in which he spoke about the use of Augmented Reality, Virtual Reality, and mixed reality in the industry.

March 2018


As one of the oldest stationary manufactures in the world, Faber-Castell has developed a fantastic painting techniques that allows children to drive their creativity and explore new ideas. However, looking at today’s increasingly digital-savvy growing children, Faber-Castell Indonesia collaborated with AR&Co. developed an Augmented Reality based application named “Colour to Life”, to bring colouring into a next level experience for the children. Colour to Life is packed with a set of colouring book, consist of 5 different characters in 15 pages and Faber-Castell Connector Pens. Through this product, children is driven to increase their creativity by colouring each character based on their liking and by scanning the paper, they can make the characters come to life based on the colours they have coloured. Children can also play games based on the character they have scanned and interact with the characters in many different ways.

Faber-Castell also believed that through this application, children could gain some benefits such as : increase children’s brain and hand coordination, increase children’s concentration rate, stimulate children’s responsiveness, balance children’s right and left brain, train memory and increase the speed of thinking.

Although this is the first time for Faber-Castell to launch an application for their product, the results speak for themselves. Soft launched in the beginning of March 2018, their product sold out just in 2 hours.

Available in Google Play Store and Apple Store.

March 2018


In the beginning of February, HiLo School, the best high-calcium low fat milk, held a press conference to officially open the HiLo School Drawing Competition 2018 series, a drawing and coloring competition and for the Elementary School level throughout Indonesia. In this 6th year of the competition, HiLo yet again collaborated with AR&Co. – 3rd year of collaboration, in developing HiLo School Draw & Play 2, an advanced gaming apps that utilize Augmented Reality technology that can transform the drawing and coloring of HiLo School Drawing Competition into 3D animations that can move and comes with educative games as well as spur kids on physical activity. In this app, children can also collect Augmented Reality HiLo School cards containing nutrition educational content that can add to the excitement of the HiLo School Draw & Play 2 game. The concept of the application is in line with HiLo School’s mission, which is for Indonesian children to have a healthy and growing lifestyle up, not to the side.

During the conference, Dr Cindiawaty J. Pudjiadi MARS, MS, SpGK – Clinical Nutrition Specialist, also explained, “The development of gadgets and digital technology today usually makes children more passive physical activity, so it is here that the important role of parents and the environment to start to build an active and healthy lifestyle of children from an early age.”
Available in Google Play Store.