Two years in a row, AR&Co Awarded for Best Campaign at AWE 2015 & 2016, Silicon Valley (USA)
AR&Co, one of the Wold’s leading & Asia’s largest Augmented Reality and Innovative Technology company once again proudly brings Indonesia’s creative industry into global market and recognition. On the 1st of June 2016, AR&Co was publicly awarded Best Campaign for its ‘Dutch Lady Flying Farm’ mobile application during the seventh and biggest Augmented World Expo (AWE). Held in Santa Clara California, otherwise known as Silicon Valley USA, AWE is the largest event dedicated to AR, VR and Wearable Technology, gathering together over 4,000 attendees and 200 speakers from all over the world. Participating companies for this year’s AWE include DAQRI, Google, Epson, Intel, Meta, 20th Century Fox, BOSCH, and many others.
This year, 180 submissions were seen across the Auggie Awards categories. The nominees with the highest public votes in each category were selected as finalists. Following on from last year’s participation in AWE as AR&Co took home the Auggie Award for Best Campaign 2015 with the ‘Next for Nigeria’ mobile application, this year AR&Co submitted and showcased three projects as Auggie Award nominations within the different award categories. Each AR&Co nomination received public voting and achieved finalist positions in each of their respective categories. The ‘Hilo School AR Coloring’ app achieved Auggie Award 2016 finalist in both the category of Best App sponsored by ODG and also in the category of Best Campaign sponsored by Bosch & Re’flekt. AR&Co’s ‘Become a Butterfly AR T-Shirt’ project achieved the position of Auggie Award 2016 finalist in the category of Best Art of Film sponsored by the CFC.
The Dutch Lady “Nông Trại Bay” or Flying Farm app is an augmented reality mobile-based application developed by AR&Co for Dutch Lady being the FrieslandCampina Group’s well-known milk brand. Together with Leo Burnett Vietnam, AR&Co launched this special app to support Dutch Lady’s campaign. Through the app, Dutch Lady Vietnam customers can have a unique Augmented Reality experience being introduced to the cute new Dutch Lady mascots, Matt and Bella, along with their entire digital Holland farm.
The FrieslandCampina Group wanted to try a fresh approach to reaching young children and their moms in an exciting and interactive way, increasing emotional attachment towards the characters and in the end, the brand. This app is instinctively easy to use and has caught the amazement of both children and adults alike. The interactive method of storytelling combined with creative use of campaign gimmicks helped boosting product sales and creating emotional attachments, thus achieving the objectives for both brand building and marketing. Within such a short time period after it was launched, the app has achieved over 40,000 downloads as well as a reported 19% increase in product sales.
AR&Co placed Top 5 in Indonesia’s 25 Most Creative Companies 2016
In March 2016, AR&Co was awarded by one of the leading Indonesian print media – SWA. SWA’s editorial and research team went through a judging process and chose the winning 25 companies down from the top 100 creative company candidates in Indonesia.
In this judging process, there were three judging criteria. The first is on the level of creativity that highlighted the companies’ ability in showing innovation and creativity both in their products and business processes. Their originality of innovations are also being judged in this criteria. The second judging criteria is the impacts brought by those companies towards businesses and industries along with how far their innovations are able to increase business performance and rock the industry market. The last judging criteria is the level of sustainability which is seen by how far can the the creative process and creative business be sustained in the company.
In the circle of technology based companies, the name AR&Co stands out as the first Indonesian company to develop Augmented Reality technology. Founded in 2009, AR&Co has delivered hundreds of projects for domestic and international markets. AR&Co is continuously growing and expanding through the opening of representative offices in Singapore, Barcelona and Silicon Valley, USA. A number of awards have been received by AR&Co throughout 7 years in business, including being awarded for having the Best AR Campaign during the annual Auggie Awards event in 2015 as part of the 6th Augmented World Expo in Silicon Valley, USA, due to its effective solution utilizing AR technology. In 2014, AR&Co is also listed as an i40 company, selected as one of the Top 40 Global Innovation Companies 2013 by the London Stock Exchange, amongst other awards. AR&Co sees the potential of businesses based in Augmented Reality and innovative technology to be highly promising and will thrive in growth.
MALTA: World’s first augmented reality nation
AR&Co has been invited to participate once again to the Malta Tourism Conference conducted by the Malta Hotel and Restaurant Association, and at the same time having the honor to have sign the agreement with the government to have a collaboration to develop the world’s first ever nation enhanced with Augmented Reality technology.
WIR building relations with Singularity University, NASA Research Park
Singularity University is a California Benefit Corporation part university, part think-tank, part business-incubator located in Silicon Valley whose stated aim is to “educate, inspire and empower leaders to apply exponential technologies to address humanity’s grand challenges.” The likes of Stephen Hawking has been working together with the institution to go beyond such as trying to defy gravity. AR&Co has been invited to participate in one of their important events.
It was founded in 2008 by Peter Diamandis, Ray Kurzweil and Salim Ismail in NASA Research Park, CA
An event in conjunction with Indocomtech 2015 being one of the largest tech centric event in the capital city of Jakarta, Indonesia – ARTX 2015 introduced the concept of ‘Internet of Things’ through its smart home exhibition. The smart home pavilion accommodates several rooms to display various aspects that can be controlled with a simple push of a button.
The event was a big success with 100,000 visitors and reported to various medias such as Jakarta Post, Net TV, CNN Indonesia and many others