May 2017

Augmented Reality Technology Xperience 2017: Surabaya

AR&Co. is back with its Augmented Reality Technology Xperience (ARTX) event this year, which is held in conjunction with GEEKFEST. ARTX 2017 was held in Gedung Siola, Surabaya on 20th-21st May 2017 and was attended by approximately more than 8,000 visitors each day. At ARTX 2017, visitors were able to play and experience Augmented Reality games in the provided booths, the games include: AR Gun Game and AR Interactive Game. Besides of those booths, visitors were also invited to test their level of focus to operate remote controlled cars using Neuroscience technology. On the other side of the booth, visitors could also create their own 3D figures.

Peter Shearer, the Managing Director of AR&Co. also had a chance to share with the visitors by giving a seminar about “How AR Shapes Creative Industry in The Future”. In addition, as a form of appreciation and gratitude to the city of Surabaya for the opportunity to make this event happen, AR&Co. in collaboration with Kratoon and My 3D created a 3D figure mannequin of Surabaya’s Mayor – Mrs. Tri Rismaharini, which was then handed by AR&Co. CEO – Mr. Daniel Surya and Mr. Yansen Kamto as Chief Executive of KIBAR.

May 2017

The Launching of AlfaPin AR – a collaboration of AR&Co., Alfamart and Damn! I Love Indonesia

AR&Co. together with Alfamart and Damn! I Love Indonesia aim to reignite the spirit of unity in Indonesia in a creative and interactive way by launching the AlfaPin AR collection containing a nationalistic theme. To realize this theme of nationalism, AR&Co., working hand in hand with one of the most popular brands in Indonesia – Damn! I Love Indonesia, presents the first 7 limited edition pins with modern designs imbued with nationalistic quotes. The key uniqueness of AlfaPin AR is the Augmented Reality (AR) content in each pin showcasing various Indonesian icons, for instance the National Monument (Monas), Komodo, Becak (traditional tricycle), etc. that when combined, light up the 35 points which will form the word INDONESIA and play the song, Indonesia Raya (Indonesia’s National Anthem).

The AlfaPin AR application is available for download on the Google Playstore as well as the Apple Appstore. All 7 pins will be available in more than 4,000 Alfamart stores in the Jabodetabek area starting from 16th May 2017.

April 2017

Sharing session on innovations during the indonesia innovation + Creativity Forum 2017.

Jeffrey Budiman being the CTO of Slingshot has been invited to present how the organization is able to develop breakthrough innovations during the Indonesia Innovation + Creativity Forum 2017 conducted by PPM Manajemen and SWA Group at the Ayana Mid Plaza on 18th April 2017.

At the same event that recognizes companies as winners of the Indonesia Most Creative Companies 2017, Budiman has shared the same stage with other speakers from PT Kereta Api Indonesia, Sababay Winery, and Mayora who also believe in the importance of innovations. During the session, Slingshot shared its believe in the evolution of how people shall interact with the surroundings in the future through technology, and how this passion shall drive various highly relevant innovative solutions that benefits consumers and brands.

That night, Slingshot was also awarded Gold during the Outstanding Corporate Innovator Award for its ability to demonstrate its internal process for developing new products, solutions, and new intellectual properties with proven results in the marketplace globally.

April 2017

SLINGSHOT was awarded Gold during the 3rd Outstanding Corporate Innovator Award Indonesia.

For more than 20 years, OCI awards, also known as Outstanding Corporate Innovator Award selection process has provided a mechanism to identify companies which create and capture value through Product and Service Innovation in New Product Development. In Indonesia, the award has been presented by PDMA Asia Pacific, together with PPM Manajemen and SWA Group. Some of its past global winners include Xerox, Starbucks Coffee, Sherwin Williams, Dupont, Sprint, FedEx, Bank of America, BMW Group and Corning.

Through months of extensive selection process, Slingshot was awarded Gold during the awarding night on the 18th of April 2017 at Ayana Mid Plaza ballroom, and at the same time being invited to present at the PDMA Annual Conference in Chicago  (USA) this upcoming November 2017 by Prof. Allan Anderson, NPDP being the Chair of PDMA Asia Pacific through the video shown that night.

Jeffrey Budiman, being the Chief Technology Officer of SLINGSHOT represented the company to receive the award on stage. “It is indeed an honor to all of us as this recognizes all the team’s hard work in delivering not only quality product, but also technology innovative solutions that are highly relevant to the market.”, said Budiman.

With this year’s theme “Crossing Borders and Boundaries through Advanced Product Innovation”, The Product Development and Management Association (PDMA) itself is a community of more than 2,000 members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. Since 1976, it is the only organization that focuses on the unique set of integrated activities involved in the full lifecycle of product development and management, including innovation. Some of its global members Amway, Thomson Reuters, IBM, Commerce Bank, and Kimberly-Clark Corporation.

March 2017

Slingshot (previously known as AR Group) to represent Indonesia at SXSW Interactive Trade Show 2017 in Austin, Texas.

Slingshot (previously known as AR Group) is one of the five Indonesian companies that have been chosen to represent the nation at the South by Southwest (SXSW) Conference and Festival, which runs from March 10-19 in Austin, Texas. Slingshot was selected for participation in SXSW 2017 Interactive Trade Show by BEKRAF (Indonesian Government Agency for Creative Economy) along with four other national technology leaders, they are, Go-Jek, PicMix, GDP Venture and Emtek alongside 5 Indonesian start-ups. This prestigious event in Texas annually plays host to the most diverse, collaborative and innovative communities in the world. “We are honored by this opportunity to represent our country at this world class event. As a global company, coming from Indonesia, this is indeed a golden opportunity for us to showcase our creative and innovative technological achievements, which are highly relevant in today’s marketplace”, said Slingshot CEO Daniel Surya.

Having served more than 20 countries globally with presence at various key cities including Singapore, Silicon Valley, Los Angeles, New York, Barcelona, and Malta, Slingshot has positioned itself as a globally heralded and pioneering leader in the field of Augmented Reality technology. The largest Augmented Reality and Innovative Technology company in Asia, Slingshot has received numerous awards for creative technology from international bodies, including for two years in a row, being awarded as “Best Augmented Reality Campaign” category winner at the Augmented World Expo in Silicon Valley, California (USA), listed as one of the Global 40 Most innovative companies awarded at the London Stock Exchange, Gold category winner at the SMARTIES APAC for its project in Vietnam, Best Use of Technology Category winner at the Marketing Events Award 2013 (Singapore), Asia’s Best Entertainment Channel 2012 by the 3rd CMO Asia Award (Singapore), The Most Innovative Game by Indonesia Game Show 2012 (Indonesia), listed in Asia’s Best Study Case 2010 by TechinAsia, and one of its units namely MindStores is being awarded as the world record holder for being the first 3D virtual store network presented by MURI Indonesia in 2016.

Supported by the highly experienced team of management, creative, and engineers, Slingshot has been selected to represent the nation as its solutions have been proven as highly relevant to the market by serving some of the best brands from across industries such as Disney, Cartoon Network, Castrol, as well as developing an application for the recent Nigeria’s presidential election. In 2016, It also delivered an Augmented Reality application that was shown during the launch of the latest flagship store of Billionaire Boys Club in New York – owned by international artist Pharrell Williams, and launched a series of Augmented Reality collectible pins series for Star Trek Franchise at the 50th Star Trek Anniversary convention in Las Vegas and New York Comic Con. “It is one of the top three Augmented Reality companies in the world. Proud to be working with them to create a cutting edge products for our company.” said Dan Madsen who is a partner at Fansets and former president of the official Star Wars Fan Club as well as publisher of the Star Wars insider magazine.

The South by Southwest Conference and Festivals is one of the world’s most notable events, celebrating the convergence of interactive technology, film and music industries. Over the years, the event has positioned itself as the premier destination for discovery. Founded in Austin, Texas in 1987, SXSW is best known for its conference and festivals, which have become an essential destination for global professionals, featuring sessions, showcases, screenings, exhibitions and a variety of networking opportunities. As noted by, SXSW is a forward-looking event aimed at understanding the future and featuring exciting keynote speakers including Barack and Michelle Obama, as well as celebrated individuals from across artistic disciplines, such as JJ Abrams, Kirsten Dunst, Jake Gyllenhaal, Ethan Hawke, Guillermo del Toro, Snoop Dogg, Lady Gaga, Joss Whedon, Rob Zombie, and many more.

Slingshot CEO Daniel Surya noted that the cream of the global creative crop will gather in Austin and his company is proud to carry the flag of Indonesia to the event. “This will certainly give the world a different look at Indonesia and our creative capabilities,” he added.

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