Nov 2017

Slingshot at the 2017 PDMA Annual Conference, Chicago

Chicago, IL | 11- 15 November 2017

Being the Gold winner of OCI (Outstanding Corporate Innovator) Indonesia, SLINGSHOT was invited to showcase their profile at the PDMA Annual Conference 2017 in Chicago, IL. As quoted from its website, this Annual Conference is the #1 global conference on end-to-end product development and innovation management. The conference delivers a mix of keynotes, workshops, TED-style talks, presentations from Outstanding Corporate Innovators (OCI) Award winners and career-enhancing networking. PDMA’s Competitive Edge Conference provides audiences with PDMA’s vast body of knowledge that has direct application to various roles in product development and innovation within a company.

The Product Development and Management Association (PDMA) itself is a community of more than 2,000 members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. Its members include product development and management practitioners, academics and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools & metrics, organizational issues and portfolio management. Since 1976, PDMA ( is the only organization that focuses on the unique set of integrated activities involved in the full lifecycle of product development and management, including innovation. PDMA also distributes the annual Outstanding Corporate Innovator Award, the only innovation award which recognized sustained (five or more years) qualifiable business results from new products and services

During the conference, Mr Allan Anderson being the Chairman of PDMA presented SLINGSHOT including the product innovation process used to produce various Augmented Reality based applications with high relevance to the market today.

For more information on PDMA visit:
and its 2017 Annual Conference website at

May 2017

Slingshot units have been selected as the finalists at the 8th Annual Auggie Award 2017 in Silicon Valley, USA

After winning the Auggie awards for two years in a row, two of Slingshot units, they are, AR&Co and DÄV have been selected once again as the finalist at their respected category at the world’s largest event dedicated to AR, VR and Wearable Technology – Augmented World Expo (AWE), held in Silicon Valley, USA on the 31st – 2nd June 2017. This year’s event has attracted more than 200 well-known global technology companies such as Microsoft, Intel, Niantic, IBM, Google, Autodesk, Vuforia, ODG, and many others.

Competing with other 222 submissions across 10 categories, AR&Co with its Augmented Reality painting project named “Pengantin Revolusi” and DÄV – Digital Avatar have been selected and publicly voted as the finalists of 8th Annual Auggie Awards for Best Art or Film (sponsored by) Unity and Best Input or Output Hardware category. This is due to the level of quality that have been demonstrated as well as how each of the solutions shown are highly relevant to the market, today.

“Pengantin Revolusi” is an Augmented Reality mobile-based app developed by AR&Co. in collaboration with Indonesian Museum Society and Jakarta Tourism and Culture Office for one of the masterpieces by Indonesian art maestro, Hendra Gunawan. It was showcased during the exhibition at The Museum of Fine Arts and Ceramics in Central Jakarta. This application was aiming to increase the number of museum visitors in Jakarta – concerning there are quite a number of museums located in Jakarta area, but rarely visited by both local citizens and tourists. Through this app, art lovers can witness the painting come alive, offering an interactive digital experience about what it may have been like to be in the scene during the Indonesian Independence era as depicted in the painting ( view the Youtube video at: ).

DÄV – Digital Avatar is the World’s first measurable, one-on-one, interactive media placement company. Utilizing augmented reality technology, DÄV is established to help brands becoming closer with its consumers by increasing intimacy through interactive contents. For the first time, consumers in retail spaces can play and interact with the product’s packaging. They can use the packs to control various contents such as 2D/3D animation, video as well as playing games to win prizes. Using this method, brands are able to amplify their engagement strategy more effectively and creates new experience in shopping. In order to interact with DÄV, consumers have to grab the product from the shelving and direct it in front of DAV screen to activate the augmented reality content for the designated product. Each interactions are recorded by the system, thus giving a thorough reports for the brand owners to measure the effectiveness of their contents in real time ( view the Youtube video at: ).

May 2017

Augmented Reality Technology Xperience 2017: Surabaya

AR&Co. is back with its Augmented Reality Technology Xperience (ARTX) event this year, which is held in conjunction with GEEKFEST. ARTX 2017 was held in Gedung Siola, Surabaya on 20th-21st May 2017 and was attended by approximately more than 8,000 visitors each day. At ARTX 2017, visitors were able to play and experience Augmented Reality games in the provided booths, the games include: AR Gun Game and AR Interactive Game. Besides of those booths, visitors were also invited to test their level of focus to operate remote controlled cars using Neuroscience technology. On the other side of the booth, visitors could also create their own 3D figures.

Peter Shearer, the Managing Director of AR&Co. also had a chance to share with the visitors by giving a seminar about “How AR Shapes Creative Industry in The Future”. In addition, as a form of appreciation and gratitude to the city of Surabaya for the opportunity to make this event happen, AR&Co. in collaboration with Kratoon and My 3D created a 3D figure mannequin of Surabaya’s Mayor – Mrs. Tri Rismaharini, which was then handed by AR&Co. CEO – Mr. Daniel Surya and Mr. Yansen Kamto as Chief Executive of KIBAR.

May 2017

The Launching of AlfaPin AR – a collaboration of AR&Co., Alfamart and Damn! I Love Indonesia

AR&Co. together with Alfamart and Damn! I Love Indonesia aim to reignite the spirit of unity in Indonesia in a creative and interactive way by launching the AlfaPin AR collection containing a nationalistic theme. To realize this theme of nationalism, AR&Co., working hand in hand with one of the most popular brands in Indonesia – Damn! I Love Indonesia, presents the first 7 limited edition pins with modern designs imbued with nationalistic quotes. The key uniqueness of AlfaPin AR is the Augmented Reality (AR) content in each pin showcasing various Indonesian icons, for instance the National Monument (Monas), Komodo, Becak (traditional tricycle), etc. that when combined, light up the 35 points which will form the word INDONESIA and play the song, Indonesia Raya (Indonesia’s National Anthem).

The AlfaPin AR application is available for download on the Google Playstore as well as the Apple Appstore. All 7 pins will be available in more than 4,000 Alfamart stores in the Jabodetabek area starting from 16th May 2017.

April 2017

Sharing session on innovations during the indonesia innovation + Creativity Forum 2017.

Jeffrey Budiman being the CTO of Slingshot has been invited to present how the organization is able to develop breakthrough innovations during the Indonesia Innovation + Creativity Forum 2017 conducted by PPM Manajemen and SWA Group at the Ayana Mid Plaza on 18th April 2017.

At the same event that recognizes companies as winners of the Indonesia Most Creative Companies 2017, Budiman has shared the same stage with other speakers from PT Kereta Api Indonesia, Sababay Winery, and Mayora who also believe in the importance of innovations. During the session, Slingshot shared its believe in the evolution of how people shall interact with the surroundings in the future through technology, and how this passion shall drive various highly relevant innovative solutions that benefits consumers and brands.

That night, Slingshot was also awarded Gold during the Outstanding Corporate Innovator Award for its ability to demonstrate its internal process for developing new products, solutions, and new intellectual properties with proven results in the marketplace globally.