July 2020

THE FIRST OF SM TOWN AND CAFÉ IN VIETNAM WITH AUGMENTED REALITY PHOTO BOOTH CORNER

3rd July 2020, SM entertainment – South Korea’s largest entertainment officially opened the first SM Town store & Café in Vietnam and this is the second store in Southeast Asia after Indonesia. For SM Vietnam store, AR & Co. is re-appointed to create the Augmented Reality Photo Booth interactive corner. In this photo booth, visitors can take pictures with 12 artists from SM Entertainment such as Super Junior, TVXQ, BOA, Red Velvet, Girls Generation, etc. and one of their photo can be printed right away and brought home as souvenirs.