May 2017

The Launching of AlfaPin AR – a collaboration of AR&Co., Alfamart and Damn! I Love Indonesia

AR&Co. together with Alfamart and Damn! I Love Indonesia aim to reignite the spirit of unity in Indonesia in a creative and interactive way by launching the AlfaPin AR collection containing a nationalistic theme. To realize this theme of nationalism, AR&Co., working hand in hand with one of the most popular brands in Indonesia – Damn! I Love Indonesia, presents the first 7 limited edition pins with modern designs imbued with nationalistic quotes. The key uniqueness of AlfaPin AR is the Augmented Reality (AR) content in each pin showcasing various Indonesian icons, for instance the National Monument (Monas), Komodo, Becak (traditional tricycle), etc. that when combined, light up the 35 points which will form the word INDONESIA and play the song, Indonesia Raya (Indonesia’s National Anthem).

The AlfaPin AR application is available for download on the Google Playstore as well as the Apple Appstore. All 7 pins will be available in more than 4,000 Alfamart stores in the Jabodetabek area starting from 16th May 2017.