Dutch Lady

Dutch Lady

 About This Project

As a trusted dairy brand in Asia through many generations, Dutch Lady aimed to further promote their range of milk products through a summer campaign involving flying toy gimmick promotions and brand storytelling through cute characters on a farm. AR&Co worked closely with the Client to translate their visions from traditional storytelling about their brand into a new, dynamic and interactive Augmented Reality experience for children and their families.

When Dutch Lady customers point their devices on the purchased Dutch Lady milk pack, the app will trigger a pop up animation of the character Matt introducing his farm in Holland, his beloved cow, Bella, and speak about Dutch Lady milk. Users can take pictures together with Matt and Bella then opt to post on social media. By using their bonus toy gimmicks, users can see Matt augmented and animatedly flying on the different flying animal gimmicks that the users have, encouraging users to collect them all.