FORBES.COM : WIR DISTRIBUTES THOUSANDS OF VIRTUAL COINS AT WORLD ECONOMIC FORUM 2019 IN DAVOS
With the crypto market’s recent instability and doubts as to its future and its impact on the existing Cryptocurrencies, we ask whether this technology ought to be put to better use than it is presently. On this subject we have made an exclusive, explorative interview with Daniel Surya, Chief Executive Officer of WIR, Asia’s leading group of companies focusing on Augmented Reality. With its headquarters in Indonesia, WIR is the technology company selected to showcase its technologies and to share various topics such as “WIR: Indonesia’s Next Unicorn in Digital Reality” at the Indonesia Pavilion during the World Economic Forum 2019 in Davos. Surya and his team have an alternative view on how to utilize blockchain technology. This is what we have explored during our meeting with Surya.
The WIR Group has had a successful decade of presence in the SE Asia market. This Digital Reality (Augmented Reality, Virtual Reality, Artificial Intelligence) technology-based company started out in Jakarta, Indonesia and has completed more than 1,000 projects around the world winning such awards as:
The AWE Auggie Awards in Silicon Valley for Best Augmented Reality Campaign in 2015 and 2016
The New Economy’s “Innovation 40” companies award at the London Stock Exchange in 2014
The Outstanding Corporate Innovator Award from PDMA in Chicago in 2017.
Surya explained that WIR have two business pillars: Branding and Technology. ‘DMID is our brand consulting firm that serves blue-chip brands and has won Rebrand 100 Global Awards for a number of years. For technology, we have three different units’.
First is AR&Co, their AR developer firm that was considered as one of the first adopters of the technology in the region.
Next is DAV. This offers intelligent media placement solutions in high-traffic places such as retails. ‘DAV has previously been deployed around 4,000 units nationwide, and now we will deploy 10,000 of its new generation device with new features such as transactions and Internet of Things together in collaboration with a listed company based in Shanghai, ESIM’.
The third company is MINDSTORES, offering platforms to empower prosumers. ‘This means that now you can become a virtual store owner of a well-known brand with small investments, no inventory burdens, and no logistics hassle’. Currently with around 100,000 downloads, Mindstores has partnered with Alfamart, one of the biggest minimarket chains in Indonesia, Kimia Farma, one of the biggest pharmaceutical companies there, and Indihome by Telkom Indonesia as home cable provider.
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So, as a company, WIR and its digital reality offerings believes in real-world applications of the technology that can be used in today’s market mostly by engaging brands and corporations directly with consumers through digital reality interactions. ‘We’re also preparing ourselves to be more active and be game-changers in blockchain technology by launching an application, namely, MINAR’.
WIR believes in the blockchain technology and sustains that their Augmented Reality (AR) technology can be utilized extensively in blockchain making their AR application the first AR application that uses this technology. WIR believes that 3 major factors make blockchain application effective: creativity, covering the fundamentals, and relevance. “Those 3 factors can be realized through a GAMING application and that can definitely be an advantage for brands too”. This is MINAR, a free-to-play, location-based mobile gaming application based on Augmented Reality (AR) technology and GPS feature. “With MINAR, you will discover a whole new world – a world filled with endless treasures. MINAR gives you the opportunity to explore real location and search far and wide to mine virtual treasures which can be found inside a Minar Stones in realtime”.
MINAR has 3 kinds of virtual treasures as a form of a digital currency that has its own value and function: Minar Coins, Minar Points and Lucky Draw Tickets. The rarest with the highest value is the Minar Coin, followed by Minar Points and Lucky Draw Tickets as the most common. Mainly, Minar Coin and Minar Points are used to redeem various kinds of rewards which can be selected in our shop within the application. The main function of Lucky Draw Ticket is to give players the chance to win lucky draw prizes every time they play MINAR.
MINAR is also a useful platform for businesses. It allows any organization to integrate its marketing campaign into the gaming platform which increases brand engagement by incentivizing its communication with the consumers through, for example, a reward system. Furthermore, MINAR will be able to collect an unprecedented user data through its unique user tracking analytics. This data asset will allow organizations to understand their users’ behavior, needs and wants, thus facilitating organizations in precisely tailoring their offer to consumers.
MINAR has teamed up with Infinity Blockchain Ventures (IBV) to enable the game to tap into IBV’s technology and facilities. This can further boost MINAR’s potential to be more than just a gaming app, thus preparing MINAR to become a new breed of mobile application that disrupts the gaming industry globally.
In order to introduce this game to the market, the WIR Group has done a soft-launch of MINAR during DISRUPTO 2018 in Jakarta last November and has officially given out monthly grand prizes to players who collect most points. While, to kick off 2019 on a high note, here in the mountain town of Davos during the World Economic Forum, they are introducing MINAR to international delegations of business and government leaders, as well as international journalists by spreading 10,000 virtual coins all over the ski-resort town. “For this special “Davos edition”, our team gives out daily prizes for new players who come to see us at the Indonesia Pavilion’.
‘Also’, Surya announced, ‘In mid-February, WIR has been invited to introduce MINAR to the island country of Malta (part of the EU), as well as other Mediterranean nations. We will introduce MINAR through a keynote speech in the opening of the Mediterranean Tourism Forum, attended by government and business leaders from the tourism sector from countries such as Turkey, Italy, Morocco, Greece, Croatia, Egypt, Tunisia, Algiers, and many more. While working on the Mediterranean region, WIR will also work its way to introducing the game in East Asia, as well as the US and Europe”.
AR&CO INTRODUCED ITS NEW GEO-LOCATION AR GAME, MINAR AT DISTRUPTO (NOVEMBER 2018)
As the leading AR developer, AR&Co has once again introduced its new innovative product, namely MINAR, a geolocation-based mobile gaming application utilizing Augmented Reality (AR) technology and GPS feature. On November 2018, MINAR was introduced during the DISRUPTO event at Plaza Indonesia, and at the same time, signing collaboration partnership with the Asia’s most influential blockchain enabler, Infinity Blockchain Ventures (IBV). Both companies agreed to establish a close collaboration to develop and deploy the next phase of MINAR Mobile application features.
AR&CO ON FIXED INCOME LEADERS SUMMIT 2018, AMSTERDAM
On 7th – 8th November 2018, AR&Co was invited by UBS to join Fixed Income Leaders Summit 2018, the largest buy side led gathering in Europe, where the top minds in the industry meet to plan for 2019 and beyond.
We are happy to announce that together with UBS’s Electronic Trading method, AR&Co was succeed to showcased the Neuro-Race Cars, an innovative Mind-Controlled RC Cars. The user will need to focusing or relaxing their brain to make the car move. The device is basically detecting the brainwave to fill the battery so the car will be accelerated by our own mind.
We are very please to join the Event and will not missing chance to join them again next year.
CENTRAL ANNIVERSARY AUGMENTED REALITY GAME
AR&Co has supported Central Dept. Store Indonesia with exciting Interactive Augmented Reality game, using motion sensor for their Anniversary event. The customers can play the game and take photos as if they are in Thailand Tourist Destination. Moreover, they can also warn Millions prizes.
INTERACTIVE WAY TO MAKE CONSUMERS ‘EXPERIENCE’ MORE WITH AR
Video may be considered the number one content consumption right now. As stated in HubSpot’s State of Inbound 2017 report, YouTube and Facebook videos are the most popular distribution channel. We are overwhelmed by the category variety and billions of titles.
And then, what else? Are there any new and innovating ways to keep consumers engaged? How to make the consumers can experience with the products or brands even without “interacting”, physically.
The trend we are seeing more and more is the Augmented Reality (AR), as the Pokemon Go’s hype on 2016. People are more familiar with the AR Technology, AR now almost become everyday consumption. But what else we can do with AR Technology rather than gamification? What can we implement into how we market products or brands?
The use of AR Technology, especially on mobile devices provides an engaging way for marketers to reach their consumers, and It’s very interactive.
Mark Zuckerberg stated, “The phone is probably going to be the mainstream consumer platform [where] a lot of these AR features become mainstream, rather than a glasses form factor that people will wear on their face”. source: TechCrunch
What is the realization? How can we use AR not only for gimmickry? For example, AR on Pokemon Go is just an additional feature, the users can still play the game even without using the AR, but it created hype when they first announced that they can interact with the Pokemon “as if” they are with us in the real worlds.
As Marketing Tool, Balvia Property, Malaysia
Together with Balvia Property, Malaysia, we created a marketing tool that can be shown to the client just by using a single image and an app. The challenge they were facing to provide a clearer product knowledge and experience, The marketing team needs to have a tool that will allow them to show the unit models in different angles anytime, anywhere. Giving them the flexibility to introduce the unit without the need to visit their marketing office / show units every time.
The apps will show an augmented reality experience where there will be a 3D model of the house popping up on top of their brochures or even print ad. Not only that, a new module has been developed to accommodate the need for people to enjoy the interior of the house. Responding to this matter, the user simply taps the screen on top of the 3D house model, and it will instantly bring you to go inside the house, making your device as your ‘eyes’ to see the interiors all around 360 degrees including the different floors and rooms.
The Future of AR
The projection for AR revenue by 2020 is outweighed VR already as shown in the table below:
The forecast for AR revenue is increasing year by year, and it shows really big potential for travel, retail, games, real estate, and entertainment industry. So what project you are expecting next by using AR Technology?